Episode 20: Understanding the People You Serve

An interview with Karla Raines, CEO of Corona Insights

Every organization exists for a reason. Understanding the people you serve is critically important.

SHOW NOTES
0:43 - Introduction to Karla Raines of Corona Insights.
1:45 - How Karla got interested in helping leaders and organizations.
2:10 - The importance of getting to know your clients using "empathy with data."
3:25 - Why "empathy with data?"
6:00 - How do organizational leaders go about better understanding the people they serve?
6:45 - The example of Denver International Airport.
11:20 - How do leaders find game-changing concepts or ideas?
12:10 - Going beyond demographics to psychographics.
15:15 - How do leaders put people first in a strategically meaningful way?
16:00 - The importance of organizational culture and a common language.
18:00 - Thinking ahead twenty years.
20:00 - How do you get all stakeholders on board for change?
20:30 - There has to be a felt need for change.
21:45 - Defining two or three key messages for change.
23:30 - Money follows bold visions.
24:30 - Lacking resources is no longer an adequate excuse.
26:00 - David's recap of a couple of Karla's big points.

PRODUCER'S NOTE
A few times through this broadcast, David referred to "Corona Research" rather than "Corona Insights." "Insights" is the correct tag, "Research" was the older name of the company.

LINKS
Corona Insights
Karla Raines (LinkedIn)
Denver International Airport